The following post was first published on Vendasta Blog.
So, your business has decided to take the leap into the blogosphere. Great! There’s no shortage of reasons why blogging can benefit a business, as we discussed above. However, the world of business blogging may still feel like uncharted territory. What should the blog discuss? How many posts should get published, and how often? Just who the heck is going to read this stuff, anyway? This blog about blogging (a meta-blog?) will help you hit the ground running with tips on creating timely and fresh blogs that meet the needs and engage the minds of your readership.
Lay the blog foundation
A great blog starts with a great plan, and the planning stage is where you first answer the big questions that will determine what you write about, who you write for, and why you’re writing in the first place. If you're busy with your business, good white labelled marketing agency can help you do the time consuming work. Before you fire up your typewriter, be sure to nail down answers to the following questions:
Why are you in business? Some people say it’s to get rich. Others say it’s so they can be their own boss. Why do you do what you do? Do you enjoy your work? Do you bounce out of bed in the morning eager to begin the day, tackle a project, or solicit new business?
Business owners typically have a vision for the future of their company. More often than not the path to achieving that vision may become blurred or even rocky on occasion.
What do you do when that happens? Here are alternatives used by some business owners:
1. Consult a mentor.
2. Take a class or check out some online forums.
3. Take a break. Go for a walk. Read a book.
4. Initiate a brainstorming session.
5. Consider a white label partner to do the hard work.
6. Doodle, Squiggle, or Journal thoughts and ideas. Don’t be concerned if they’re random. Anyone of them could produce the solution or alternative.
That’s been revisited… now let’s build the business.
1. Log on to all of your established professional networking sites and post something about your business. Promote yourself!
2. Write one article or web press release… and Publish It!
3. Refer an associate or colleague to a business professional that will benefit from their services.
You haven’t joined very many professional sites? That’s okay. There’s no better time than now. Check out Twitter Not sure what to do with Twitter? Take a look at this article. Linked In is a great site for networking. I highly recommend joining Linked In Groups that focus on your peers (You can learn from them.) and your target market. Entrepreneur Connect offers options for networking and article publication.
Writing articles and press releases can be intimidating. Social Media consultants like Lisa Cole, owner of Cole Communications, can teach you the tricks of the trade. Already know how to write the articles and releases, but not sure where to post them? Take a look at this list.
No one will promote like you will!
No one will extol the virtues of the products or services you offer with the same excitement and intensity that you will. The internet opens doors for publicity and marketing that were once either inaccessible or non-existent for business owners. In addition to your current sales and marketing plan, begin a strategy of writing and posting informational articles and press releases about your company.
Your articles and press releases should, of course, include big news but are also for all occasions (i.e. new staff member on your team, business event your company is sponsoring, a new product being offered, your personal review of developments in your industry, etc.). It is beneficial to target journalists on occasion, and some press release sites only target journalists but don’t forget about the interests of your target customer. Include offers that compel your target audience to respond to your press release. Include links that drive traffic to your website and/or blog. Add social media tags so your release can be found. Optimize your releases with keywords relevant to common searches for your business. It’s up to you to blow your own horn louder and longer than anyone else will. The following list offers some options and opportunities for you to get the word out about your business.
Business Strategist, Dale Little, believes that every business can succeed regardless of the economy. Dale works with small business owners to review and develop plans and programs that will decrease your expenses and increase your income. Dale has been featured in articles on All Biz Answers, Lowe’s for Pros, Entrepreneur Connect, and Biznik as well as a host of other media.
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If you're in charge of social media management for your company or you are an owner of your new small business and want to promote your business in social media it's time to up your game in 2017. It needs more than the random postings about your big sale, latest offer or a shameless plug in the accessible paper. Social media marketing is easily a full-time job, and for good reason. Our "Social Media tips for business" content is about to optimize your social media strategy in 2017 and beyond.
Remember that customers shop at small organization for value. Be radically transparent. Don't be afraid to have a personality online and keep giving your customers something to return for. When you make your associations, you build your business.
Social Media Marketing may seem foreign and at times prodigious. There are so many aspects and strategies to implement that companies often find the process to be too great of an enterprise. What will substance is the structure your business uses to engage its acolytes, grow its reach and prove the value of its social media investments. Thanks for reading my Social Media tips for business.